THE AMALFI VILLA — BY THE SEA

 

Wild water, quiet sails & sun-drenched parasols

There are some collections that quietly join a home.

And then there are collections that arrive carrying sea air, sunlight and a slight but unmistakable urge to rearrange the sofa.

Our newest Amalfi trio belongs firmly in the second category.

Today we are so happy to introduce **The Amalfi Villa — By the Sea**: three new coastal pillow designs inspired by the rhythm of a long Mediterranean day. From lively waves in the morning, to drifting sailboats in the afternoon, to striped parasols by the shore, this new trio brings a fresh seaside chapter to **The Amalfi Villa** collection.

These designs were created to feel coordinated, but not repetitive. Each one has its own personality. Each one tells its own part of the story. And together, they create that dreamy, layered coastal look that feels relaxed, elegant and just a little bit transportive.

MEET THE TRIO

The Amalfi Villa — By the Sea includes three coordinating decorative pillows:

• **Bold Waves**  

• **Quiet Regatta**  

• **Amalfi Beach Club**

All three designs share the same Amalfi-inspired palette and are finished with a rich solid navy reverse, which gives the collection a polished and grounded feel. They are made to mix beautifully together, but each one can also stand confidently on its own.

BOLD WAVES

If there is a statement piece in the collection, this is it.

**Bold Waves** is full of movement, colour and energy. Painted in layered shades of navy, sage, coral, golden yellow and softly faded lilac, it captures that glorious moment when the sea decides it wants your full attention.

This design brings drama to a sofa or chair without feeling harsh. The watercolor treatment keeps it artistic and soft, while the swirling motion gives the pillow real presence in a room.

It is the design for people who want their coastal decor to feel a little less quiet and a little more alive.

QUIET REGATTA

Where Bold Waves brings movement, **Quiet Regatta** brings calm.

This design features softly painted sailboats drifting across an airy ivory background, with generous breathing space and a beautifully relaxed rhythm. The colours tie directly back to the rest of the collection, but the overall feel is lighter, quieter and more serene.

Quiet Regatta is the kind of pillow that instantly softens a space. It has that effortless “open windows, blue water, light breeze” feeling that works beautifully in a living room, sunroom, bedroom or reading corner.

It is relaxed, elegant and unmistakably coastal without ever becoming overly themed.

AMALFI BEACH CLUB

And then we arrive at the shore.

**Amalfi Beach Club** is inspired by long afternoons beneath striped parasols, when the sun is high, the towels are laid out and nobody has any urgent plans whatsoever.

This design features oversized painted parasols in navy, sage, coral, yellow and lilac, with subtle little lifestyle details that make it feel sunny and playful while still remaining refined.

There is something especially cheerful about this one. It brings warmth and personality to the trio and rounds out the story beautifully.

If Bold Waves is the sea, and Quiet Regatta is life upon the sea, then Amalfi Beach Club is the sun-drenched coast waiting beside it.

DESIGNED TO LIVE TOGETHER

One of our favourite things about this collection is how naturally the three pillows work as a group.

**Bold Waves** gives you the drama.  

**Quiet Regatta** gives you the calm.  

**Amalfi Beach Club** gives you the lifestyle.

Together, they create a layered look that feels collected rather than matched, and thoughtful rather than forced. They are ideal for anyone who wants to add a Mediterranean feel to their home while keeping the overall look soft, stylish and easy to live with.

They would work beautifully on:

• a neutral sofa  

• a covered terrace or sunroom  

• a coastal guest room  

• a reading nook  

• a bright summer living room  

• any space in need of a little Amalfi escape

A FRIENDLY WARNING

As always, we believe in keeping our customers informed.

**Possible side effects may include:**

• checking flights to Naples  

• serving lemons in unnecessarily beautiful bowls  

• deciding the sofa needs all three  

• developing strong opinions about striped parasols  

• casually referring to your living room as “the villa”

We consider this only fair to mention.

WHY WE LOVE THIS TRIO

This collection feels especially close to the heart of The Amalfi Villa because it expands the series in a way that feels both fresh and natural.

It still belongs fully to the Amalfi world. The palette, the warmth, the ease and the sunlit Mediterranean spirit are all there. But this trio brings in something new too: movement, holiday atmosphere and a stronger connection to the coast itself.

It feels like The Amalfi Villa opened the shutters and let the sea in.

SHOP THE COLLECTION

The Amalfi Villa — By the Sea is now available in our Etsy shop.

Whether you are drawn to the lively motion of **Bold Waves**, the gentle elegance of **Quiet Regatta**, or the sunny charm of **Amalfi Beach Club**, we hope this collection brings a little more light, colour and escape into your home.

And if you happen to find yourself wanting all three…Honestly, we understand completely.

With love,  

CTRL + PIX + PRT